形象建构与毛泽东思想大众化——以《解放日报》为中心的考察

Image Construction and Popularity of Mao Zedong Thought:A Case Study of Jiefang Daily

延安时期,中共以《解放日报》为载体,以毛泽东为领袖核心,通过对其实践形象、理论形象和社会形象的建构与传播,彰显了毛泽东思想的发生历程,扩大了毛泽东思想的理论影响,增进了毛泽东思想的情感认同,具有重要的政治社会功能。此举有效推进了毛泽东思想大众化,并为新时期中共领袖形象建构和马克思主义大众化提供了有益镜鉴。

During Yan＇an period,the Communist Party of China put the Jiefang Daily as the carrier and Mao Zedong as the core leader.By the construction of the image of Mao Zedong＇s practice,theory image and social image,it highlighted the course of the occurrence of Mao Zedong Thought,expanded the theory of Mao Zedong Thought,enhanced emotional identity of Mao Zedong Thought,and effectively promoted the popularity of Mao Zedong Thought,which had importantly social and political functions and provided useful inspirations for constructing the image of the Chinese Communist Party＇s political leaders and promoting the popularization of Marxism in the New Period.