刍议大学品牌效应

On the Effect of University Brand

大学品牌效应是大学品牌内在利益价值和精神气质所蕴含的扩展能力,它体现的是社会认知群体对大学品牌的价值认同。大学品牌效应可细分为放大效应、扩散效应、集聚效应和增值效应等。大学品牌效应类型不同,功能各异。究其效应的形成机制源于三个方面的共同作用:大学系统内部学者学术价值追求的内在动力、大学间相互竞争的外在动力以及不可忽视的特定的制度性推动力。

The effect of university brand is the extended capability of its inherent interest value and spirit contained. It is the embodiment of social cognition group value identity of university brand of which include amplification effect, diffusion effect, agglomeration effect and value effect. They are different in types, different in functions. The formation mechanism of effect interacts are from the following academic value within the inner university system;external three aspects：the intrinsic motivation pursuit ion of power competition among universities and the specific in-stitutional forces.