提高高校印刷企业效益刍议

On Enhancement of University-run Printing Enterprises' Economic and Social Performance

当前,高校印刷企业面临着经营困难的现状。在此形势下,高校印刷企业应当认真分析自身存在的问题,实施以下对策:发挥自身背靠高校的优势,努力开拓、巩固校内市场;把为高校服务的理念放在首位,努力创造良好的社会效益;以服务营销为手段,努力创造良好的经济效益;积极拓宽融资渠道,及时更新换代生产设备;建立高校印刷企业文化,优化人力资源配置等。

At present, the university-run printing enterprise is confronted with the problem of management difficulties. Under the circumstances the university-run printing enterprise should seriously analyze its existing problems, implement the following countermeasures, give full play to its advantages, put the philosophy of service for colleges and universities in the first place with efforts to create good social benefits, make efforts to produce favorable economic return by means of service marketing, actively expand the financing channels and update equipment in time, build the enterprise culture and optimize human resources allocation etc.