电网企业“自媒体”平台传播现状分析与品牌建设思路研究

Analysis on Existing Propagation Status of "We Media" Platform of Power Grid Enterprises and Study of Brand Building Idea

分析了"自媒体"平台的类型、特点,以及电网企业建设"自媒体"平台的意义和作用。以微博客为例,对电网企业"自媒体"平台建设和发展现状进行了分析,提出了基于微博客"自媒体"平台的电网企业品牌建设基本思路。

The paper analyzes types and characteristics of ＂We Media＂ platform, significance and functions of ＂We Media＂ platform construction in power grid enterprises; it also analyzes construction and development status of ＂We Media＂ platform of power grid enterprises. Aiming at status quo of construction, the paper pro- poses basic brand building idea of power grid enterprises based on Weibo.