应以城市为本位进行区域性市场营销组合

Metroplis-oriented Combination of Regional Marketing

以城市为本位进行区域市场组合,将有关城市单元及城市群研究的相关成果应用到企业对市场的认知中,为企业认知城市市场提供了一定的概念框架,可以为处于当前市场背景下的企业提供一种有效的市场划分方法,并为其提供进行市场划分的步骤,这将对企业的市场划分策略及其市场营销活动起到针对性的指导作用。

Based on city as a standard for regional market portfolio, this paper applies the research about city unit and ur- ban agglomerations to ennterprise＇s perception of the market. It can provide a conceptual framework for enterprises to cognize city market, and provide an effective method of market segmentation for the enterprises under the background in the current mar- ket, and provide the steps for market segmentation. This paper will play a specific guidance for market segmentation strategy and marketing activities of enterprises.