客户和供应商参与对新产品成功的影响研究

The Impact of Customer and Supplier Involvement on New Product Success

为了应对环境不确定性和动态性的提高,制造企业需要整合供应链上的分布式资源,鼓励客户和供应商共同参与新产品,以弥补单个部门在资源和能力方面的不足。通过多案例研究,对客户参与、供应商参与和新产品成功之间的关系进行了分析,发现客户参与能够提高新产品的成功率,而供应商参与对新产品成功的影响不明显。同时,产品的新颖性、上市时间、客户和供应商参与的时间,以及企业的资源承诺等也会对新产品的成功产生影响。

In order to respond to the uncertain and dynamic business environment, manufacturing companies should integrate distribu- ted resources in the supply chain and encourage customers and suppliers to involve in the innovation process. Customer and supplier in- volvement will help manufacturing companies obtain more resources and capabilities. In this study, we investigate the impact of customer and supplier involvement on new product success using multi-case study. The results indicate that customer can increase the probability of new product success. However, supplier involvement does not have aignificant impact on new product success. In addition, newness of product, time-to-market of new product, timing of customer and supplier involvement, and committed resources to customer and supplier involvement of manufacturing companies all have impact on new product success.