摘要
企业的生存依赖于适应市场需求 ,并有竞争力的产品。信息时代的餐馆业竞争在很大程度上是“注意力的竞争” ,而企业的产品如果没有鲜明的个性与特色是很难吸引市场注意力的。企业个性与特色的设计、创造是一个系统工程 ,并强调其内在的连续性。
The existance of enterprises depends on the products that meet the needs of market and are compatitive. In the information age, business competition is “attention competition” to a great extent. The products of enterprises will not attract the attention of market without distinctive personalities and characteristics. The design and creation of enterprise personality and characteristic is a systems engineering,it also emphasizes its inner continuity.
出处
《扬州大学烹饪学报》
2000年第4期49-51,共3页
Cuisine Journal of Yangzhou University
