以仁义礼智信构建和谐营销理论的思考

Harmony Marketing Theory Based on Benevolence, Righteousness,Politeness,Wisdom and Trust

在市场争竞日趋白热化的今天,矛盾的加剧使各利益相关者付出了高昂的代价。为减少不必要的冲突,企业应吸收儒家思想"仁、义、礼、智、信"的精髓,并赋予其时代精神,树立和谐营销理念,改进营销方法,促进企业内外部利益相关者的和谐。

In the present market environment, the business enterprises absorb the essential ideal of ＂righteousness, politeness, wisdom and trust. ＂With the endowment of time spirit, the foundation of harmonious marketing and improvement of marketing approach, these enterprises should promote the harmonious development of inner and outer holdstakers.