价格歧视理论观照下的旅游景区门票研究——以深圳欢乐谷主题公园为例

Study on the Ticket Price of Scenic Spot under the Influence of Price Discrimination Theory——Take Shenzhen Happy Valley Theme Park as An Example

从20世纪80年代开始,中国掀起了一股主题公园发展热潮。目前,对于公园景区的门票研究已取得不少学术成果,主要从社会学、心理学、管理学等角度展开。从经济学的角度来分析深圳欢乐谷主题公园的门票价格、游客来源和优惠政策,探讨门票背后的价格歧视因素,并提出借助政府平台、以文化体验为基础、以市场为导向等一系列的实际经营的建议,从而使深圳欢乐谷呈现可持续发展的良好趋势。

China set off a wave of theme park development boom from 1980s. The current study for the ticket of park scenic spot has gained a lot of academic achievements. It mainly starts from the perspectives of sociology, psychology, and management and so on. Analyze the ticket price, sources of visitors and preferential policies of Shenzhen Happy Valley theme park from the perspective of economics to explore the ticket price discrimination be- hind, and put forward a series of practical management recommendations with the help of the Government platform, and on the basis of cultural experience, as well as the guidance of market, so as to obtain a good trend of sustainable development for Shenzhen Happy Valley.