职业教育的产品策略

On the Product Strategy of Vocational Product

职业院校几乎年年上演"就业热招生冷",所以,有必要借鉴市场营销的相关理论,促进职业教育发展。职业教育向社会提供的是"教育产品",根据市场营销中的产品策略,可以准确把握职业教育产品的整体概念,科学统筹职业教育的产品组合,面对产品生命周期变化适时推出新专业。

The phenomenon of＂employment hot,enrollment cold＂occurs in vocational colleges almost every year.Hence,it is necessary to use the relative marketing theories to promote the development of vocational education.Vocational education provides society with＂education product＂.Therefore,in view of the product strategy in marketing,the global concept of vocational education product could be clearly grasped,educational product portfolio could be scientifically planned as a whole and new majors could be introduced timely in the face of the changes of product life cycle.