摘要
《中国好声音》的出现重新燃起了大众对于国内选秀节目的热捧,也引起不少人对传媒业竞争的关注。然而,节目爆红的背后却难掩中国传媒企业发展处于颓势的事实。以上市传媒企业的财务报告数据为依据,借助因子分析法,可以看到:中国传媒企业的整体发展水平不高,竞争实力有待提升。有鉴于此,传媒企业可以借助"优秀的创意+优势的传媒平台"模式共同打造优秀的本土节目,实现传媒企业自身的国际化发展。
The emergence of ＂The Voice of China＂ rekindles the masses＇ enthusiasm for the domestic talent show and also arouses many people＇s attention on the competition among media enterprises. The hit of the program, however, cannot hid the fact that Chinese media enterprises are not developing well. The author applies factor analysis according to the data.in the financial report of listed media enterprises and concludes that the overall development level of Chinese media enterprises is not high, thus their competitiveness needs improving. The author suggests that Chinese media enterprises should create excellent local programs cooperatively through the model of ＂creative ideas ＋ advantageous media platform＂, and then realize their international development.
基金
教育部人文社科规划基金项目(12YJA630197)
安徽省教育厅人文社科项目(SK2012B018)
安徽财经大学科研项目(ACKY1354)
关键词
传媒企业
竞争力
中国好声音
media enterprises
competitiveness
The Voice of China
