极客平安

Finance Meets the Internet

本刊历时三个月,遍访平安集团及其创新业务板块高层,揭示平安从＂捕鱼卖＂到＂找鱼卖＂的转变中怎样处理基因冲突、怎样激活沉睡的数据,

In an internal memo Ma Mingzhe,chairman of Ping An Insurance,wrote, ＂I hope everyone will get their mobile phones ready and wait for my signal so we can enjoy this ’miracle moment’ together.＂ This so called ＂miracle moment＂ is the up and coming launch of Ping An Insurance’s online payment platform developed by Ping An’s subsidiary Ping An Payment Limited. Companies are entering the last leg of the race to enter the mobile online payment sector.Ping An Insurance is one of the more recent players to enter this industry.Interestingly enough this traditional financial enterprises biggest competitors aren’t other financial enterprises but the modern technology industry. China Entrepreneur spent the last three months interviewing executives and upper management at Ping An Insurance and its innovative business department in an attempt to, reveal how this traditional financial enterprise is changing its DNA to enter a new internet age and establish brand new platform.