以顾客为中心的烟草公司营销模式探析

Analysis on Marketing Mode of Customer-oriented Tobacco Company

烟草公司的管理者和销售人员应该从客户的需求出发,以客户为中心,采用多种营销模式开展营销活动,服务好客户,提升客户的满意度,实现企业利益和客户利益的双赢。

The managers and sales personnel of tobacco company should start from the demands of customers and adhere customer- centric, take a variety of marketing mode to carry on marketing activities, service the customers well, enhance customersI satisfaction and achieve a win-win interests both company and the customers.