摘要
桂林旅游产业需扭转观光旅游仍占主导地位的现象,需从初级的"山水"旅游向高级的休闲型旅游变迁、升级、优化。应制定长期发展规划,完善旅游管理绩效评估;整合旅游产品资源,提高旅游企业创新能力;加大休闲旅游投资力度,带动关联消费;运用多层次宣传渠道,诠释"山水桂林"以及打造主题旅游城镇,促进旅游整体发展。
It should be changed that the sightseeing occupies predominant position in tourism indus- try. It should change primary landscape tourism to leisure traveling. We should formulate long term development plan, perfect the management performance evaluating in tourism, integrate tourism prod- ucts resources, enhance innovation capacity in tour enterprises, make more investment ha leisure travel- ing and promote related consumption, interpret Guilin＇s scenery and build subject matter tourism town using a variety of publicity channel to promote tourism development.
关键词
桂林旅游
旅游产业
升级优化
Guilin＇s tourism
tourism industry
upgrades and optimization
