湖南影视旅游资源开发初探

Research on the Development Strategy of Film and Television Tourism Resources inHunan

影视旅游是近年来新兴的一种专项旅游形式,有着广阔的市场前景。湖南影视旅游资源开发具有产业发达、实力雄厚、交通便利等优势,同时也具有分布散落、影视与旅游各自为战、专业设施和人员欠缺等问题,湖南应当对影视旅游进行科学合理以及联合开发,并加强专业设施建设和人才培养,以促进影视旅游的发展。

The film and television tourism is a kind of special tourism form of emerging in recent years, it is of a broad market prospect. This paper analyzed the type and features of the film and television tourism in Hunan firtstly. And then, we found that the film and television tourism in Hunan has some advantages such as the industry is developed, enormous potentiality and convenient transportation, but it also has some disadvantages such as fall scattered, the industry of tourism and the rim each fights his own battle and lack of talent and professional facilities. Finally it aimed at the problem the authors put forward policy suggestions. Which are to provide the theory basis for the development of film and television tourism resources in Hunan, and promote the development of movie and TV tourism of Hunan.