主客体的低碳旅游意识与行为离差分析——以黄山风景区为例

Deviation Analysis of Subjects' and Objects' Low Carbon Consciousness and Behavior——Taking Huangshan scenic area as an example

低碳旅游是低碳经济的重要组成部分,景区居民和旅游者是实现低碳旅游的重要主体和客体。以黄山风景区为例,对居民和旅游者的低碳意识与行为进行分析,发现黄山风景区的居民和游客的低碳旅游意识与行为都受文化程度和职业差异的影响,但其低碳旅游意识与行为的差异性并不一致。低碳旅游意识高的群体,其行为却较弱,其原因主要有低碳旅游社会氛围缺乏、政府宣传和执行力度不够、个人利益优先、忽视个人行动的重要性等。基于此,将居民和旅游者分为漠不关心者、无意识支持者、基于自身利益支持者和真正支持者四种类型,并根据每种类型的特点提出了针对性改进建议,一方面丰富了低碳旅游研究的内容,另一方面也为案例区及全国同类旅游地的低碳旅游发展提供指导和参考。

Low carbon tourism is an important part of low carbon economy, and residents of scenic spots and tourists are important subjects and objects of low carbon tourism. This paper, taking Huangshan scenic area as an example, analyzes the differences between low carbon consciousness and behavior of local residents and tourists. It＇s found that their low carbon consciousness and behavior are both influenced by their educational background and occupation; however, it varies in the difference between their consciousness and behavior. Those who have stronger low carbon tourism awareness tend to have poorer behavior. The reasons mainly are the lack of social atmosphere for low carbon tourism, the lack of government propaganda and enforcement, putting personal interests first, ignoring the importance of individual actions and so on. Based on this, residents of scenic spots and tourists are divided into four types： indifferent onlookers, unconscious supporters, supporters out of their own interests and real supporters. According to the characteristics of each type, targeted suggestions for improvement are put forward, on one hand, to enrich the content of low carbon tourism research, and, on the other hand, to provide guidance and reference for low carbon tourism development of the area in discussion and similar national tourist destinations.