现代汉字海报设计解读

A Reading of Modern Chinese Character Poster Designs

汉字是中华民族的文化瑰宝,自古至今一直是文人学者研究的重点。当前的汉字海报设计还停留在比较简单的层面,本文试图从汉字的形成、汉字创造运用的方法、汉字的精神和意境、汉字图形的发展等几个方面,立体地、全方位地探讨汉字元素与海报设计的关系,通过探讨汉字对海报设计的影响来研究在中国海报设计背后的文化根源。

As a cultural treasure of the Chinese nation, Chinese characters have been the focus of academic research since ancient times. However, applications of Chinese characters in poster design nowadays re- main on a simple level. This paper attempts to discuss in a comprehensive way the relationship between Chinese characters and poster design from the following four aspects： the formation of Chinese characters, their spirit and artistic conceptions, creative ways of using them, and the development of ideogrammic shapes. Besides, it discusses the influence of Chinese characters on poster design and the cultural sources behind Chinese poster design.