网络环境下《市场营销学》课程考核方式改革及实践

The examining reform and practice of marketing course under network

随着互联网时代的到来,网络环境下《市场营销学》课程的考核方式改革势在必行。本文分析了市场营销学课程考核方式存在的问题,并从考核目标的设置、加强课程的过程管理、改变考试方式及构建网络平台等几方面提出了《市场营销学》课程考核方式的实施路径。

with internet development, it is necessary to reform the examination way of marketing course. The paper has analyzed the existing problems in marketing exam, and put forward the new ways of test from the aspects such as appraisal goal setting, strengthening process management, curriculum change examination and the network platform construction.