浅析大学生体育消费基本情况分析与消费动机研究——以成都市为例

Analysis of Sports Consumption and Motivation of College Students——Taking Chengdu as an Example

研究涉及以心理学、社会学、体育学、消费心理学等为理论依据,采用文献资料和问卷调查等方法,对成都市6所高校大学生体育消费的基本情况、健康动机、外貌动机、乐趣动机、能力动机、社交动机进行了调查研究。在此基础上提出了高校发展学生体育消费意识的选择,为大学生进行自身体育消费行为的拓展和制约,同时也为引导大学生进行健康、合理的体育消费提供科学的依据。

The thesis is focus on an investigation on sports consumption and motivations on health, appearance, interest, competence and social intercourse of students form six colleges in Chengdu. The study is theoretically based on psychology, sociology, sports and consumer psychology. The purpose is to provide scientific guidance for the college students to control their consuming behaviors.