摘要
连锁经营是当今世界发达国家零售业最主要的营销方式,它可以降低流通费用、提高规模效益。为应对我国加入WTO对石化销售企业的挑战,提高我们的竞争能力,我们的加油站必须走连锁经营的道路。
Interlock operation is one of the most popular marketing strategies for retail sales in the developed countries, which can reduce cost and increase scale efficiency. We have to take this way in the operation of service stations in response to the challenges that WTO, World Trade Organization, would propose to our petrochemical enterprises, and for increasing our competitive capability.
出处
《石油库与加油站》
2000年第5期1-5,共5页
Oil Depot And Gas Station
