针对当代大学生消费行为特点的营销策略分析

For college students the characteristics of consumer behavior marketing strategy analysis

高校经过多年的发展和扩招,当前我国在校生人数已达2308.5万人,大学生年龄都比较轻,他们有着自己独特的消费行为、观念以及心理。文章建立在针对大学生消费行为特点的初步了解基础上,探讨大学生和商家在消费行为与相对的营销策略的关系。从营销学的角度上,帮助各种类型的企业了解以及开阔大学生的消费市场。

After years of development and college enrollment, the number of students in our country has reached 2308.5 million students older than light, they have their own unique consumer behavior, ideas, and psychological.Articles based on the characteristics of consumer behavior for college students on the basis of a preliminary understanding to ex- plore college students and businesses in the consumer behavior and marketing strategy relative to the relationship. From the marketing point of view, to help all types of businesses as well as broaden students~ understanding of the consumer market.