品牌战略下的电视频道形象包装

Packaging of TV Channel Brand Strategy

品牌战略下进行频道包装,已经成为电视行业的大势所趋。频道包装已经成为频道参与品牌竞争、增加广告收益、提高盈利能力的有力武器。阐述电视频道包装实施品牌战略的必然性;并对电视频道实施品牌战略的定位、内容和措施进行分析,提出了品牌战略下电视包装的竞争策略,以使品牌频道形象包装艺术能给电视观众更多美的享受。

Channel package under the brand strategy has become TV industry. Channel packaging has become a powerful weapon represent the general trend in channel in brand competition, increasing advertising revenue and profitability. The necessity of TV channel package is implemented for brand strategy. Positioning, content and measures in implementing the brand strategy of television channel are analyzed. The competitive strategy of TV packaging brand strategy is proposed. It is necessary to make viewers more enjoyment of beauty. the brand image of channel packaging art give