大型体育场馆建设融资及赛后运营模式研究——以青岛奥帆中心为例

Construction financing and postgame operation mode of large sports venues——Take Qingdao Olympic Sailing Center as an example

多元化融资与赛后运营市场化已经成为大型体育场馆建设和发展的必然选择。以曾经成功举办奥帆赛,场馆建设财政零负担,处于城市核心位置,赛后开发运营效益逐年增长的青岛奥帆中心为例,细致分析和探讨其建设融资、赛后运营的具体模式及效益,为我国大型体育场馆的融资和运营提供思路和建议。

Diversified financing mode and the postgame market operation have become the inevitable trend to the construction and development of large sports venues and facilities. This paper selects the Qingdao Olympic Sailing Center as the example, which is located in the core area of the city has successfully held the Olympic regatta,it has No financial burden in Venue construction, and it~ de- velopment and operation efficiency increase year by year. The paper Detailed analysis and investi- gate the specific pattern and benefit. Provide ideas and suggestions for the financing and operation of large scale gyms and stadiums in china.