摘要
提出了一种基于体验营销、移动互联网构建的营业厅营销系统,是当前的市场竞争形势下的服务创新,可在有限的条件下实现更高的销售效率。介绍了系统方案,并通过实例分析了该营销系统对成本、效率、服务和品牌的影响。
A marketing system is proposed for tele- corn stores based on customer experience and mobile internet, which can help to improve the marketing efficiency and effectiveness. In this article, the solu- tion of the system is introduced, and its influence on cost, efficiency, service and brand is analyzed by case study.
出处
《现代电信科技》
2013年第12期66-71,75,共7页
Modern Science & Technology of Telecommunications
关键词
体验营销
客户价值
电信营业厅
experiential marketing, customer value, tetecom store