山茶油企业发展研究——以安徽为例

The Research of Camellia oil Enterprises Development——Taking Anhui province for example

被誉为"东方橄榄油"的山茶油产品,在我国食用植物油市场上正异军突起。基于相关文献资料及企业实际调查研究,并以安徽为例讨论山茶油企业发展现状,系统环境趋向于好,即方针政策有利、行业态势看好和市场需求旺盛;企业发展喜忧并存,总体发展可圈可点、行业竞争对手复杂和企业具体问题不少。并且提出客观应对总体态势及加强企业自身发展的相关对策。

On the new century, camellia oil products known as the ＂Oriental olive oil＂ are suddenly rising in China＇s edible veg- etable oil market.The paper discusses the development of the camellia oil enterprises on the basis of some relevant data and practical investigations,taking Anhui Province as an example.It holds that a good tendancy of systematic environment means favorable gidelines, promising situations and flourishing market demand.It points out that achievements and problems coexist in the enterprise development namely remarkable general development,complicated industrial competitors and many specific enterprise pboblems.Finally,it put forward some suggestions on countermeasures to cope with the overall situations and emphasize the development of the enterprises themselves.