宁波市本土连锁超市发展战略探析

Analysis: Development Strategy for Chain Supermarkets in Ningbo

在外资连锁超市纷纷入驻宁波的今天,宁波连锁超市业已形成了本土与外资对峙的局面.笔者从外部经济、竞争优势、环境趋势3个方面分析了宁波连锁超市发展现状,并探讨了本土连锁超市的发展战略.

With more and more foreign chain supermarkets entering Ningbo, the competition between the domestic and foreign chain supermarkets has been growing intense. How to overcome the disadvantage and get a share in market is worth discussing for local chain supermarkets. This article first analyzes the state in quo in the field and then discusses the development strategies of chain supermarkets in Ningbo.