赢得机遇的关键在于应对国际环境的挑战--基于投资欧洲的实践

Managing the International Environment Challenges:Practice of Investment in Europe

金融危机后直接投资可能造成的失业问题成为了中国企业投资欧洲的主要障碍。然而,以中国在欧洲投资的体量而言,由于当前中国投资所占份额非常少,远不足以对欧洲构成实质性的影响。欧洲当前严峻的失业状况,有其深层的历史、经济及制度的根源,是欧洲自身的问题,与中国企业的投资没有直接的关系。由于欧洲失业是当前欧洲环境中最为敏感的问题,它的确影响到中国企业投资欧洲的策略选择。其主要表现为,中国企业不能直接复制国际企业(包括欧洲跨国企业在内)危机前进行国际产业链整合的模式,必须谨慎甚至放弃"转移价值链"的投资策略,进而采用"延展价值链"的投资策略,从而包容欧洲失业所造成的对外来资本的诉求,创造中国与欧洲双赢的局面。

The concern of unemployment caused by FDI becomes the obstacle for Chinese firms investing in Europe in the wake of the global financial crisis.However,we find that FDI from China is too little to have any substantial impact on Europe so far and the serious unemployment in Europe has its own deep-rooted historical,economic and systematic causes.Since unemployment is the most sensitive issue in the European markets,it indeed has had an impact on Chinese firms' choice of strategy in making their investment decisions.We suggest that the Chinese investors use the strategy of 'extending value chain',rather than 'shifting value chain',to achieve a win-win situation in Europe.