上海地区高校图书馆阅读推广活动探讨

Research on the Reading Promotion Behavior of University Libraries in Shanghai

以随机抽样方式,将2012年上海地区已开展阅读推广活动的高校图书馆设为样本,就阅读推广活动进行组织研究和权重分析;对上海地区已经开展新型阅读推广活动的高校图书馆随机抽样,进行比较研究和权重分析。最后根据综合分析,指出阅读推广活动的不足之处,并提出高校图书馆阅读推广活动的全面化、网络化和数字化。

With a random sample which having been carried out the reading promotion activity by university libraries in shanghai in 2012, the thesis gets organization situation and the weight analyzes for the reading promotion activity. Also the thesis researches new acts of reading promotion with shanghai library random sample, and works out comparative research and weight analysis. Finally, according to the synthesized analysis, the thesis points out the inadequacies of the reading promotion activity of university libraries, and puts forward the comprehensiveness, network and digitization for reading promotion activity.