青少年网络搜索行为影响因素实证研究

An Empirical Study on Teenagers' Internet Searching Behaviors

通过对现有研究成果的分析,建立青少年网络搜索行为影响因素的结构体系,提出从社会和个人两个视角来揭示青少年网络搜索行为的影响关系,并采用结构方程模型方法验证这一研究假设。研究结果表明,青少年的搜索动机、自我效能、感知搜索能力、学历及知识经验对搜索行为有明显影响,而感知收益、感知成本和性别对搜索行为无明显影响。

This paper builds the structure system of influencing factors to teenagers＇ Internet searching behaviors through analyzing the existing research results. It puts forward to reveal the influencing relationship of teenager＇s＇ Internet searching behaviors from social and individual aspects, and verifies this hypothesis with structural equation modeling （SEM） method. The research results show that the teenagers＇searching motivations, self-efficacy, the ability to perceived search, qualifications, knowledge and experience all influence their searching behaviors, but the perceived benefit, perceived cost and gender do not obviously do.