乡村养老度假偏好差异研究——以浙江省为例

Difference Study on Preference of Village Elder Pension Resort:Taking Zhejiang Province as an Example

以浙江省杭、嘉、温、金四市老年群体为研究对象,通过问卷抽样调查的方式探讨老年人的不同人口社会特征及乡村旅游因素对乡村养老度假产品偏好的影响。研究发现,在人口社会特征方面,除了性别,老年人的年龄、教育程度、居住地等人口社会特征对乡村养老度假产品偏好有较显著影响,在乡村旅游因素方面,老年人乡村旅游经验的具备与否对乡村养老度假产品偏好有显著影响,乡村旅游经济承受力对乡村养老度假产品偏好有较显著影响,最后根据研究结果提出乡村养老度假发展个性化产品的一些建议。

This paper intended to explore the relationship between elder＇s social characteristics and preference of village elder pen- sion resort, and between elder＇s rural tourism factors and preference of village eider pension resort, based on the questionnaire survey for Hangzhou, Jiaxing, Wenzhou, Jinhua in Zhejiang province. The results demonstrated that visitor＇ social characteristics indeed influence preference of village elder pension resort, like age, educational status and place of residence, except gender. On the rural tourism factors, elder＇s experience of rural tourism influence preference of village elder pension resort, and elder＇s capa- bility of economy indeed influence preference of village elder pension resort. Then the paper offered some proposals for developing individuation product of village elder pension resort, based on the result of the study in the end.