摘要
中国在线旅游市场正处于快速发展时期,同时也面临着一系列的问题。因此,旅游主管部门有必要对在线旅游市场进行梳理和分类管理,并与其他主管部门建立协同管理系统,明晰分工,各司其职。从在线旅行社(OTA)的界定入手,对目前中国与网络有关的旅游运营商进行了分类,确定了旅游主管部门的管理范围,并针对不同类别的旅游运营商提出相应的管理措施,以期能起到规范中国在线旅游市场的作用。
The on-line tourism business has gathered momentum in recent years, meanwhile, many problems arose. This article first intends to provide an unambiguous definition of OTA by classifying various online tour operators in Chinese market and pointing out the tourism management responsibilities. On the basis of this definition, pracitieal administrative measures were put forward to meet the needs of different types of on-line tour operator in the hope that Chinese online tourism market would be standardized to a certain degree.
出处
《旅游论坛》
2013年第6期39-44,共6页
Tourism Forum
基金
2012年上海市旅游局决策咨询重点课题
关键词
在线旅行社
分类
管理
the online travel agency
classification
management
