意愿调查法在全民健身路径价值评估中的应用——以福州市为例

The Application of CVM in the Value Assessment of National Fitness Route——Taking Fuzhou City as an Example

意愿调查法(CVM)是一种通过调研来评价非市场物品与资源的经济价值的最常用的工具。以福州市为例,首先定义了健身路径经济学上的价值,讨论了评估健身路径价值的意义,然后介绍了CVM的经济学原理,最后在此基础上给出在研究健身路径中使用CVM的研究方法设计,用支付意愿(WTP)来测评健身路径的价值,并根据研究结果给出意见和建议。

CVM is the common tools to appraise the economic value of non-market substances and resources through the investigation. Taking Fuzhou city as an example, the article first defined the value of fitness route in economics, discussed and assessed the meaning of fitness route value, introduced the principle of economics of CVM, and at last gave out the method to use the CVM to research the fitness route based on them, by WIP to assess the value of fitness route. The article pointed out comments and suggestions based on the results of study.