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多渠道背景下业务、渠道、顾客三因素匹配研究——以G移动公司为例 被引量:1

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摘要 本文结合文献综述和G移动公司的具体情况,分别对业务、渠道和顾客进行划分归类。根据业务、顾客与渠道不同类别之间的不同匹配度,分别构建业务渠道匹配模型和顾客渠道匹配模型。综合这两个模型,建立业务-渠道-顾客匹配模型,由此得到业务、渠道、顾客三因素之间五种匹配类型,最后根据各类型的匹配度高低为G移动公司提出相应的业务推送方式和渠道管理建议。
作者 连漪 何海丽
出处 《商业时代》 北大核心 2013年第36期61-63,共3页 Commercial
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