基于SSM方法的入境旅游客源市场结构分析——以福建省为例

Analysis on the inbound tourist source market based on the SSM method——Illustrated by the case of Fujian Province

基于2003-2011年相关数据,采用偏离-份额分析法对福建省入境旅游客源市场结构进行分析,结果显示:中国台湾地区,以及俄罗斯、澳大利亚和马来西亚市场的竞争力较强;英国、法国和德国的市场竞争力很强;中国香港、中国澳门,以及美国、新加坡、日本、韩国、菲律宾、加拿大和其他国家或地区的市场竞争力较弱;泰国的市场竞争力很弱。此分析结果能为福建省入境旅游客源市场的开拓提供相关建议。

This article is based on the related data from 2003 to 2011 and use the shift-share method to analyze the inbound tourism market structure in Fujian Province. The results show that Taiwan, Russia, Australia and Malaysia markets have strong competition, at the same time Britain, France and Germany markets have very strong competition, whereas Hung Kong, Macao, the United States, Singapore, Japan, South Korea, the Philippines, Canada, and other countries markets are less competitive and Thailand market has weak competition. The above data can offer some related suggestions to develop inbound tourism market in Fujian Prov- ince.