泰州乡村旅游发展现状与策略研究

Development Status and Strategy Research of Country Tourism in Taizhou

江苏省泰州市利用资源优势和良好基础条件,大力推动乡村旅游发展,成效显著。针对目前存在的管理规划缺位、产业结构分布不均、接待水平低及产品开发力度不足等方面问题,今后应进一步发挥政府主导作用、创建品牌、实行区域协作、突出产品地域特色、加强服务建设、积极宣传促销,以此推动乡村旅游的发展。

Taizhou uses the resources superiority and the good foundation condition, promotes the development of country tourism vigorously, with dramatic results. According to the present of some problems such as absence of management planning, uneven distribution of industry structure, lower level of receiving and weak strength of developing products. In order to promote the development of country tourism, we should strengthen the guidance of the government, create brands, implement regional cooperation, highlight the geographical characteristics of products, strengthen the service construction, carry out publicity and promotion actively.