基于ASEB栅格分析基础上的福州乡村旅游产品开发理念探讨

Study on Development Concept of Rural Tourism Products in Fuzhou City based on ASEB Grid Analysis

对于福州乡村旅游来说,如何借助自身的特色资源优势更好地开发旅游产品具有极大的现实意义。通过调研并对福州乡村旅游产品开发的ASEB栅格分析,发现其在旅游发展过程中主要存在如下问题:社会各界对乡村旅游的内涵、特点等了解不够全面,缺乏足够认识,观念和理念还比较落后;乡村旅游产品同质化现象比较严重;没有真正结合自身乡村旅游资源的特点进行有针对性的开发等问题。本文在分析基础上提出发挥政府的支持引导作用;完善乡村旅游发展规划;深挖乡村旅游文化内涵;丰富乡村旅游产品体系;加强乡村生态环境保护等福州乡村旅游产品的开发理念。

As to the rural tourism in Fuzhou City, it has great realistic significance for us to develop tourism products taking the advantage of superior resources. Based on ASEB grid analysis about the rural tourism products in Fuzhou City, this paper sum up the following problems： the community is not familiar with the concept and characteristics of the rural tourism, the idea and concept is still relatively backward; there is the serious homogeneity phenomenon of the rural tourism products; there isn＇t a highly individualized approach to explore the rural tourism by the advantage of its characteristics. Therefore, this paper propose the following concepts of the development of rural tourism products in Fuzhou City： play the guiding role of government support; improve the rural tourism development planning; deepen cultural connotation of rural tourism; enrich rural tourism products system.; strengthen the protection of rural ecological environment