基于工作过程的《消费者行为分析》课程改革难点探析

Based on the Working Process of the Curriculum Reform Difficulty Analysis of Consumer Behavior Analysis

基于工作过程的教学改革是当前各高职院校的重点任务之一。该教学方法能适应社会对人才的需求,有利于培养具有一定技能与技术的实用型人才,实现毕业生的零距离上岗。《消费者行为分析》作为市场营销专业的主干课程,是一门学科跨越广,内容庞杂,理论知识枯燥且实践性很强的课程。在对这门课程进行工作过程导向的教学改革时,会面临一定的难题,但通过正确的分析与思考,困难是可以解决的。

Based on the working process of the teaching reform is one of the important task of higher vocational colleges at present. This teaching method can adapt to the social demand for talents, to cultivate practical talents with certain skills and technology, realization of graduates of zero distance. ＂Consumer behavior analysis＂ as a marketing professional backbone course, is a discipline across wide, content, theoretical knowledge and practical boring course. On the course of working process oriented teaching reform, face some difficulties, but through the correct analysis and thinking, the difficulties can be resolved.