城市教育影响力的影响因素研究——基于受众视角的多案例研究

Research on the Influencing Factors of Urban Educational Influence——Multi-case Study Based on the Prospective of Audience

教育影响力与城市发展的互动日趋频繁,营销理论在促进双方深层次互动发挥了重要作用。以营销理论为基础,以城市教育体系中具有较高影响力的高校和职业培训机构为研究对象,从学生、政府、兄弟院校、企业四种受众群体为视角建立理论模型;以天津大学及安博教育机构为案例,采用ALTAS质性分析软件探索城市教育影响力的影响因素,并提出在全国范围内扩大城市教育影响力的对策建议。

The interaction of educational influence and city development has become more and more frequent, while marketing theory has played an important role in promoting the bilateral interaction. Based on marketing theory, regarding the strong influenial parts of universities and occupation train- ing institutions in the city educational system as the research objects, and from the prospects of uni- versity students, government, enterprise, and others universities, a theoretical model is established in this paper. As a case study of Tianjin University and Ambow Education Institutions, by means of ALTAS qualitative analysis software to explore the urban educational influencing factors, suggestions on expanding urban educational influence in the range of the whole country are put forward in the end.