谈高校后勤服务品牌的建立

On Establishment of Logistics Service Brand in Universities

高校后勤服务品牌的建立旨在形成差别优势,赢得市场。高校后勤社会化改革进程中出现服务质量问题、服务价格设定问题、服务形象树立与宣传问题等,后勤服务品牌建立是解决这些问题、突破困境的经营策略。高校后勤服务品牌建立的途径有员工队伍整体素质提高、服务成本降低、服务形象展示与宣传等。

The establishment of logistics service brand in universities will help universities win over the advantages of dissimilarity and the market. The problems have appeared in service quality, service pricing and service image establishment along with the process of socialized reform in university logistics management. Lo- gistics service brand intends to introduce solutions to the mentioned problems and to develop the operating strategies for a breakthrough. sive quality, low service cost Logistics service brand in universities relies on the improvement of comprehen- and publicity of service image and so on.