论侗族大歌的当代传播策略

On the Modern Communication Strategy of the Dong's Chorus

侗族大歌作为侗民族文化的代表,在当代复杂多变的环境中面临一系列传承问题,为了继承弘扬这一民族文化,从民族语言缺失,生活方式和审美情趣转变,打工经济对村寨的冲击,功利心膨胀等方面进行探讨,从而得出倡导侗语、侗歌进课堂,建立文化生态圈,树立民族文化品牌,重构乡土经济等解决措施,对保证侗族大歌在当代的继承和传播。

As a highlight of the Dong culture, the Dong＇s Chorus is now confronted with its heritage issues in the complex contemporary social environment. In order to promote its inheritance and devel- opment, an analysis is made from the perspectives of language loss, changes of lifestyle and aesthetic values, the shock of migrant farmers＇ work to the economy of the villages and utilitarian motives and so on. It is concluded that the uses of the Dong language, its introduction into the classroom, the es- tablishment of cultural ecosystem, the creation of the cultural brand and economic reconstruction should be applied so as to find solutions to the current problems