湘西苗鼓文化旅游产品开发研究——基于体验式旅游视角

On the Development of Miao's Drum-culture Tourism Products in West Hunan:A Study from the Perspective of Experience-based Tourism

体验经济现已成为第四大经济形态,体验式旅游具有广阔的市场开发潜力,且以民族民间文化为核心的体验式旅游对游客的诱惑力最大。湘西苗鼓文化在当地旅游产业地位中占据着重要的位置,具有独特的物质文化、制度文化、行为文化、心态文化、审美文化开发价值。本文将从"三性"原则,即原真性、参与性、传承性;"三化"思路,即情景化、符号化、数字化等;"三旅"模式,即鼓技传承之旅、鼓源探秘之旅和鼓艺创新之旅,探讨体验式旅游视角下的湘西苗鼓文化的产品开发。

Experience-based economy has now become the fourth major economic form and experi- ence-based tourism has a great market potential for rapid development. The experience-based tourism can provide the biggest temptation to tourists with ethnic folk culture as its core. The Miao＇s drum-cul- ture is important in the local tourism industry of West Hunan Province with its unique values in mate- rial culture, institutional culture, behavioral culture, mental culture and aesthetic culture. The pres- ent study is to make an analysis of the development of the drum-culture tourism products from 3 princi- ples （authenticity, participation and inheritance 1, 3 concepts （situational concepts, symbolization concepts and digital concepts } and 3 tours （ drum-skills inheritance tours, drum-culture tours and drum-art innovation tours }.