川酒陶瓷容器设计是一种有意味的形式-立足传统文化的川酒陶瓷包装设计

Ceramic Sichuan Liquor Set Design,A Form of Meaning-Sichuan Liquor Ceramic Package Design Rooting in Chinese Traditional Culture

中国的传统文化博大精深,川酒文化源远流长,现代设计形式多样,在这样的语境下,川酒的产业化发展之路必须注重立足传统文化的陶瓷包装设计。从历史的纬度来看,陶瓷酒具本身蕴含传统文化的内容;以实用角度观之,陶瓷是一种完美的川酒包装材料,具有结合酒文化成为传统文化载体的内在因素。本文着眼传统文化,强调在川酒的包装设计中运用传统的文化形式、文化符号,同时结合现代陶瓷材料的新技术,以现代艺术设计的方式对川酒容器进行设计。最后得出结论陶瓷包装设计是一种具有川酒文化意味的形式,陶瓷酒类容器设计是一种实用与审美文化相结合的艺术形式。

China enjoys profound and extensive traditional culture, Sichuan liquor culture has a time-honored history, and modem design witnesses diversified packaging types. Against such background, industrialization development of Sichuan liquor industry shall attach great importance to ceramic package focusing on traditional culture. From the angel of history, ceramic liquor set contains Chinese traditional culture~ from the angle of practicability, ceramic is perfect Sichuan liquor package material, being a traditional culture carrier in combination with liquor culture. On the basis of Chinese traditional culture, the traditional cultural types and characters are leveraged and extracted for Sichuan liquor package design, so as to re-design Sichuan liquor package by way of modem art design in combination with the updated ceramic technology. At last, this Paper concludes that ceramic package design is a style manifesting Sichuan liquor culture, and an art form combining practicability and aesthetic culture.