基于Rotterdam模型的德国花卉进口需求弹性分析

Research on the demand elasticity of importing flowers in Germany market—based on Rotterdam model

运用Rotterdam进口需求模型对德国花卉市场总支出、各来源国进口价格的需求弹性进行了估计,结果表明,德国进口花卉市场对来自荷兰、意大利及中国的花卉进口需求对德国花卉进口总支出富有弹性,而对来自肯尼亚、厄瓜多尔及哥伦比亚的花卉进口需求对德国花卉进口总支出缺乏弹性,表明德国花卉市场对来自荷兰、意大利及中国的花卉具有更大的偏好。因此,中国花卉如若更大力度地在德国花卉市场做市场推广、在品牌和品种方面加以提升附加值,是可以替代荷兰花卉占据更大的市场份额。

Using import demand model of Rotterdam to estimate total expenditure and demand elasticity of import prices from different countries in Germany flower market, the results show that the gross expenditure of demand for flowers from Holland, Italy and China is highly elastic in Germany market, and that of the demand for flowers from Kenya, Ecuador and Colombia are inelastic, which indicating flowers from Holland, Italy and China are more popular in Germany market. And if the flowers from China can be promoted widely in Germany market, and brands and breeds can be constantly improved, flowers from China will surely occupy bigger share in Germany flower market.