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论儒商精神的内涵 被引量:6

On the Main Content of Confucian Businessman Spirit
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摘要 儒商积极倡导以儒家思想作为商业经营的基本指导理念,形成了具有浓厚儒家文化特色的儒商精神,主要包括职业精神、商业价值观、商业道德、管理理念、人格理想等几个方面。儒商精神凸显了儒商的基本特色和本质规定,保障了商业经营的成功。深入探讨和分析儒商精神的主要内容有助于进一步深化对儒商的认识,并为当代商业经营者提供理论借鉴。 Confucian businessman actively advocated by Confucianism as the basic guiding ideology of business management,thus had formed Confucian businessman spirit with strong Confucian characteristics,mainly including the occupation spirit,Commercial values,business ethics,management philosophy,ideal personality and so on. Confucian businessman spirit highlights the basic features and essence of Confucian businessman,and ensures the success of business. In-depth discussion and analysis of the main content of the Confucian businessman spirit will help to further deepen the understanding of Confucian businessman,and provide theoretical reference for contemporary commercial operators.
作者 刘甲朋
出处 《湖北经济学院学报》 2014年第1期12-18,共7页 Journal of Hubei University of Economics
关键词 儒商 儒商精神 儒家 Confucian businessman Confucian businessman spirit Confucian school
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