动漫生态旅游产业现状与提升战略

The status and promotion strategy research on Zhejiang animation tourism industry

本文在探讨生态旅游和动漫旅游关系的基础上,论述了现阶段发展动漫旅游的重要意义,进而对当前存在的动漫旅游产品模式进行归类,分析发展过程中存在的问题,并对提升动漫旅游产业提出相应的发展建议。

The thesis shows the animation tourism significance on the basis of studying the relationship of ecological tourism and animation tourism, through excavating the advantages of animation tourism, the thesis classify the existing animation tourism product model, also bring forward the problems, at last pro- pose a few suggestions on promoting the animation tourism industry.