晋陕两省入境旅游客源市场结构对比分析--基于SSM方法

Comparative Analysis on Inbound Tourism Structure between Shanxi and Shaanxi Province——Based on Shift-share Method

基于SSM方法,选取2005—2010年入境旅游相关数据,对晋陕两省入境旅游客源市场发展态势和结构状况进行对比分析。结果表明,两省入境旅游总体发展速度都高于全国平均水平,且市场结构具有向集中化与多元化并存发展的相似性;两者相比,陕西省入境游客增长总量大于山西省,客源市场结构也更为合理,而山西省入境旅游客源市场相对增长率要大于陕西省,更具市场发展潜力。在此基础上,有针对性地提出进一步拓展晋陕两省入境旅游客源市场的相关建议。

Based on shift- share method, comparative analysis of inbound tourism market development and structure condition in Shanxi and Shaanxi Provinces by related data from 2005 to 2010, it showed that overall development speeds of inbound tourism in these two provinces were both higher than national average level and that market structures presented the centralization and diversification development trend in similar. Compared to two provinces, total increasing amount of inbound tourists in Shaanxi Province was greater than Shanxi Province and its market structure was more rea- sonable. Relative growth rate of inbound tourism market in Shanxi Province was higher than Shaanxi Province and it had more market development po- tential. Based on all those conclusions, the related the suggestions to expand further inbound tourism market in Shanxi and Shaanxi Provinces were put forward.