我国东部沿海三大区域旅游竞争力研究

Research on Tourism Competitiveness in Three Main Regions on Eastern Coastal China

为了加快推动海洋旅游的发展,打造海洋旅游拳头产品,丰富我国旅游产品种类,提升我国海洋旅游国际竞争力,国家旅游局将2013年的旅游主题确定为"中国海洋旅游年"。对我国东部沿海地区旅游竞争力进行分析,有助于更好地了解我国东部沿海地区旅游发展情况。通过构建旅游竞争力评价指标体系,运用主成分分析法和聚类分析法对我国东部沿海三大区域12个省(直辖市、自治区)进行旅游竞争力的综合评价,基于评价结果对三大区域自身旅游发展水平进行深入分析,并提出促使区域协调可持续发展的建议。

In order to promote the development of marine tourism, to build the high - quality products of marine tourism, to enrich the category of tourist products, and to enhance the international competitiveness of marine tourism in China, the National Tourism Administration made the tourism theme as ＂China＇s Ocean Tourism Year＂ in 2013. Analyzing tourism competitiveness on eastern coastal China could get a better understanding of the development situation of tourism. In this paper, by establishing the index system of tourism competitiveness, principal component analysis and cluster analysis were used to evaluate tourism competitiveness of 12 provinces in three main regions on the eastern coastal China. According to the evaluation results of tourism development level in three main regions, some suggestions were put forward to promote the harmonious and sustainable development of the region.