摘要
基于4R营销理论,阐述读者与学科馆员关联性是高校图书馆建立4R学科馆员服务模式的基础。学科馆员对信息和读者需求的迅速反应是该模式实现的有效保证。建立并发展学科馆员与读者之间的长期稳定的互动关系,是4R服务模式的核心理念和最重要的内容。指出满足读者个性化需求,挖掘读者潜在的信息需求,确保读者的忠诚度,提升读者的满意度,以此实现学科馆员的自我价值。
Based on the 4R marketing theory, this paper proposes that the relevancy between readers and subject librarians is the foundation of subject librarian service model. Then, the quick responses to the information and reader＇s demands have been discussed and proved to be the effective guarantee to realize the model. And the core idea and the most important part of the model is to set up and develop the long steady interactive relationship between the readers. Finally, it concludes that to meet and dig the reader＇s needs is an effective way to obtain the reader loyalty, improve the reader satisfaction, and ultimately win the subject librarian＇s self-realization.
出处
《农业图书情报学刊》
2014年第1期198-200,F0003,共4页
Journal of Library and Information Sciences in Agriculture
关键词
4R营销理论
学科馆员
服务模式
4R Marketing Theory
Subject Librarian
Service Model
