摘要
通过对CBI理论以及在理论指导下的教学模式的详细介绍,将理论应用到具体的营销英语教学实践当中,探讨理论在实际的教学实践当中的可行性。CBI教学理念对于整个英语教学设计过程起着指导作用,使得营销英语教学的应用研究更加完善。
This paper aims at the specific explanation about the CBI theory as well as its teaching mode. It applies the CBI theory to the practice of Marketing English course to explore the feasibility of the application of CBI theory to the real teaching practice. The CBI teaching philosophy plays a guiding role in the designation of English teaching, which makes the applied research on Marketing English teaching more perfect.
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2014年第1期167-169,共3页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
滁州学院校级教研项目(2011jyy024)
关键词
CBI
营销英语
应用研究
CBI
Marketing English
applied research
