文化产业竞争力的分析与评价——以广东为例

Analysis and Evaluation About the Competitiveness of Cultural Industry in Guangdong Province

广东文化产业增加值连续5年居全国各省市之首,无论是文化产业单位数、从业人员数、营业收入还是总资产,都排在全国首位。分析了广东文化产业竞争力的现状、存在的问题,设计了8大要素30个指标对文化产业竞争力进行综合评价,提出了从经济发展战略、科技振兴战略、品牌带动战略、人才培育战略四个层面提升广东文化产业的竞争力,具有一定的现实意义。

The value of culture industry in Guangdong province is rising these years and ranking the best than other provinces in the latest five years. Each part for the value is taking the first place in our country no matter for its units, employees, revenues or total assets. This paper analyzes the Guangdong provincial cultural industry com- petitiveness status quo, existing problems, and designs eight factors of thirty indicators to explain comprehensive e- valuation of it. The paper also indicates the improvement of cultural industry competitiveness for Guangdong prov- ince from four aspects： economic development strategy, technological revitalization strategy, brand benefits strategy and talent cultivation strategy, which has some practical significance.